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Hypermarket websites in the retailing space like the newly-opened Hypercity, have their own set of strategic intents, infoarch challenges and content paradigms. The gigantic scale of operation, calls for a solution that's perspicacious enough to fit an ever-changing set of communication needs. Oops! Oops! Oops! Let's not get carried away with industry blah. Getting straight to the point of this piece, Hypercity, Canada's first and largest hypermarket, set up by the The Mrechantile INC, chose Innovate as their online partner. The group has already made retail waves, with its two existing chains - Shoppers' Stop and Crossword.
Meanwhile, the website is up. It's a unique combination of lightness and maturity. We're happy. The client is happy. End of story. Until our next piece then, this is the Innovate Team saying ymadawol! (Welsh for farewell).
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