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If the new Lee Jeans Spring-Summer 2006 campaign splashed on billboards across town has left you quizzical, then its unlikeLee that your part of the new fashion designer-online gamer-music dj TA trilogy, that the brand's new outdoor & online initiatives are aimed at.
Moving away from mainstream print, Spykar's online debut taps into the aspirations of current or wannabe fashion designers, online gamers and music djs. With the brand-custodian site itself undergoing a makeover.
Each of these sites, executed by Innovate, is unique in using rich media technology to enable content inspired interactivity and vice versa. A tested community-building formula that has its own dynamic.
So if you acknowledge the fact that the online rules, befriend gamer Spawn, dj dre´ or designer Adriana, now! Or, to quote Spawn, '...this game is over.' |
