Our on-staff graphic designers often collaborate with the industrial designers to create product packaging for our clients. This enables us to better communicate the look and feel of the brand image that we create in the products themselves.
We have created comprehensive graphics and packaging design guidelines that have been implemented over entire product pallets This enables a company using various suppliers for their packaging to be able to maintain a common identity that also ties in with their products. Our work for Siemens exemplifies this, where we created a common look and feel for several types of packaging, which echoed the design of the products we design for them and the brand itself.
The design of dispenser bottles ties graphic design tightly with industrial design. Here, while the overall form of a blow-molded bottle is visually dominant, the graphics provide the detail and the flavor of the product image, and are treated just as three dimensionally.
We are unique in having designed entire product palettes for so many of our clients. Having the capability to meld product packaging and graphics to the industrial design is an essential ingredient to achieving a singular brand identity and thus differentiation on the marketplace.