Make it easy for customers to buy your product or service and your advertising dollars will stretch further. Marketing postcards can increase response to your sales message or subscriptions to your newsletter. As annoying as we may find those multiple reply cards that fall out of our magazines, publishers will tell you that the response they generate far outweighs the nuisance factor. Even on a small scale, reply cards work wonders. The first time I used postcard-sized subscription cards for my former magazine, The INK Spot, both new subscriptions and renewals increased noticeably in just a couple of months.
Whether as reply cards, newsletters, or announcements, postcards have multiple advantages over other means of contacting customers. Their size makes them less expensive to produce and mail.
Recipients are more likely to read a postcard than an unsolicited letter in an envelope. Postcards are more convenient to fill out and return than clip-out order forms, coupons, or other response devices..
Integrate postcards into your marketing plan in one or more of these ways:
