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We hate it when we get calls from salespeople. We hate emails. We hate commercials, advertising and banner ads.
People love their TV! We love watching the Discovery, Biography and Learning Channels.
Impact Movies take your boring and hard-to-understand printed material and create an informative and engaging multimedia experience. People love to LEARN, but let’s face it… we’re lazy. As a result, Impact Movies GET WATCHED. You are welcome to review our WebTrends reports anytime.
The most common use of an Impact Movie is to spread your Strongest Message Possible (SMP) to your market and prospects. The goal (for most movies) is to arrange a sales meeting: either in person, by telephone or online webinar.
Impact Movies are not cute little ‘flash videos’. They are probing messages built upon the Innovate Selling Model. It helps people understand the problems they currently have and why they need your solutions right now. Its multimedia characteristics ensure that people will listen-to and understand your message.
At the end of the movie, we encourage the viewer to take a “desired action”. This can be:
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- filling out a form
- loading specific pages of your website automatically
- downloading a white paper or article
- free samples or a trial offer
- completing an ROI analysis
- scheduling an appointment
- or whatever else you could possibly want your viewers to do (that’s legal of course)
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Most often, Customers enter their contact information in a custom-built form that automatically forwards their data to anyone you wish for immediate action.
Impact Movies report a very high forwarding rate. They get emailed and watched throughout your prospects' companies. 40% of the attendees to our Presentation first received our Impact Movie from someone else. With and Impact Movie, it's likely that at your next sales appointment, EVERYONE in the room will have seen your strongest and most persuasive message -- prior to your meeting with them.
Your same Impact Movie can be used over 20 different ways. We will create customized versions of your movie for use with emails, trade shows, laptops, CDs, kiosks or however else you wish to use your movie.
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